Curated Collection of timeless fashion by a Mum and daughters.

About us

Alamay Toowoomba is the new brand name for our fashion boutique in Bridge Street, East Toowoomba.

The vivacious owner and lifelong Toowoomba local Wendy, together with her three daughters saw an opportunity in August 2023 to keep open a well loved fashion boutique along with the existing team.

Wendy lives by the quote, 'Fashion should always be fun, play with pops of colour and express your own personality with style.'

 As Mum and sisters united, they look forward to offering you the same great service and shopping experience with a mix of new and classic labels, both in store at our East Toowoomba boutique and online.

Say HELLO to us in store... a Mum and sisters united team

We promise to offer you a great shopping experience with our curated collection of timeless fashion, put together by us, a Mum and daughters united team!

Explore our latest arrivals

Check out our lastest fashion finds

Collection list